The hottest label market in China

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Considering the label market in China, although China's label printing industry does not occupy a large market share as that of Europe, America, Japan and other countries, the development speed and trend in recent years cannot be underestimated. In addition, with people's pursuit of convenience and efficiency, the retail industry and logistics industry have developed rapidly in China, and naturally the demand for labels has increased. This industry demand is not limited to the primary labels that provide instructions for best-selling products, but also involves intelligent labels used to identify pallets, transportation buckets and other smart labels in the whole logistics and supply chain

in terms of the growth of label consumption, the global label consumption will increase by 6.2% to 33billion square meters compared with 20.4 billion square meters in 2001. The label market under development will grow at a double-digit rate, and the developed market will grow at a rate of 3% - 5%. However, the growth rate is uneven. China can grow by 15%, the United States by 5%, Eastern Europe by 12%, Latin America by 10%, and Europe and Japan by 3% - 5%

the change of label products cannot be separated from the development trend of packaging, which is the driving force of label development. Since paper labels cannot meet the decoration needs of containers such as plastic bottles, film labels will grow rapidly in the past 10 years; Globally, the application of glass containers, cans and other packaging containers is decreasing, and the application of plastic containers is increasing. This trend will lead to the redistribution of market share of various label products, and the pattern is as follows:

1 Paper labels used on bottles and cans will gradually decrease; 2. In mold labels will increase moderately; 3. The application of lightweight glass bottles continues to increase the amount of shrink film labels; The consumption of plastic labels for t bottles will increase rapidly; 5. The value-added and applicability of self-adhesive labels for glass and plastic containers will be further expanded; 6. The rapid increase of variable information printing equipment will promote the development of variable information labels; ID (radio frequency identification) tags will grow at a rate of 10% - 12% per year

label markets in China, Latin America and Europe (East) have the fastest growth rate, and self-adhesive labels are the leading products in these regions; The film labels, in mold labels, cut and stack labels printed by rotary printers will also grow steadily

there are about 180000 printing enterprises in China, but about 50% of the printing volume comes from 2% of them, that is, 36000 of the 180000 enterprises undertake packaging and printing business. The annual per capita printing volume in China is about 4 euros, less than 1% of that in Japan (373 euros), 261 euros in the United States, 230 euros in the European Union, and 46 euros on average in the world. However, China's annual growth rate is very high, up to 14%. According to expert analysis, embossing technology dominates China's label market, and offset printing is also very common. In the label industry, the more specialized manufacturers are, the more flexographic printing is used, among which UV flexographic printing is the most popular. At present, some internationally renowned narrow width printing equipment suppliers led by nubotai have further introduced advanced equipment to the Chinese market and made corresponding promotion for the development of labels in China

in terms of end-user applications, Western brand companies bring high-quality packaging and globally successful products into the Chinese market, forcing the entire supply chain to improve quality and performance. Multinational companies bring their own packaging suppliers into China, or train Chinese companies to improve manufacturing standards. Chinese consumers are increasingly demanding to improve product quality standards, which has greatly improved the overall level of domestic suppliers, and has a positive impact on the development of Chinese labels. In particular, the rapid development of China's retail industry has led to a sharp increase in consumer demand for labels. As a large country with a population of 1.3 billion, its daily consumer goods are considerable, which provides a powerful market and display stage for China's label development

labels with high quality, high information content, novelty, anti-counterfeiting and environmental protection are being accepted by Chinese enterprises. The development direction of domestic label printing is consistent with the international trend, which mainly has the following characteristics:

first, high-speed printing - the increasingly fierce competition and the urgency of satisfying the demand make label printing in order to cooperate with large-scale centralized production tend to be more and more under the premise of ensuring the printing quality, The time for Tianliang m2 to be liquidated is coming, and the printing speed will be accelerated

the second is exquisite patterns - while improving product quality, there is an increasing need for beautifully made labels that can convey as much product information as possible, and some labels even require artistic appeal

third, there are various forms - the development trend of today's labels is to be personalized, emphasize novelty and improve the amount of information. The label is no longer just a simple bottle sticker, but requires a more three-dimensional sense, and the shape is changeable. Some products even need to include information such as scraping, prize promotion and so on

fourth, the content of science and technology has increased -- mainly in intelligence and anti-counterfeiting. Smart tags can not only replace bar codes and be used in service industry and logistics management, such as airline baggage tags, book tags, instructions for highway non-stop charging, etc., but also have anti-counterfeiting functions

the industries with particularly prominent demand for labels are:

1. Daily chemical industry - according to statistics, the demand for self-adhesive labels of products in daily chemical industry accounts for more than 30% of the total market demand, and 40% of the packaging materials of daily chemical products use self-adhesive labels. Since most products in the daily chemical industry are sold directly over the counter without other forms of outer packaging, labels have become the most important form of product expression. For example, with the increasing popularity of liquid detergent products in daily chemical products, these automatic filling products are more and more pasted on the bottle body with self-adhesive labels in the form of packaging

2. Electronic industry - self adhesive labels with various appearances can be seen on many electrical appliances. These labels have a large unit area and many kinds. In addition, with the rapid popularization of IT products (computers, electronic communication products), self-adhesive labels will also be widely used as the instruction marks of such products

3. Pharmaceutical industry - with the OTC sales of over-the-counter drugs, drug manufacturers and consumers will also pay more attention to the hygiene and aesthetics of drug packaging. Drug packaging has increasingly applied self-adhesive labels, which has promoted drug manufacturers to speed up the pace of changing from traditional labels to self-adhesive labels. 2. Laboratory machines or parts and components with large quantities should be easy to lift and install labels

4. Logistics industry in recent years, process parameters (such as cutting speed, feed speed, fiber orientation, etc.) will significantly affect tool wear. With the rapid rise of logistics industry in China, modern logistics has an increasingly strong demand for variable information printed labels, such as storage and transportation labels, luggage labels and supermarket labels

China's industry has an average annual growth rate of 10%, with 180000 printing enterprises and 3million employees. In the coming period of time, China's label and flexographic printing industry will grow at a rate of 30% per year. There are more than 3000 enterprises, large and small, engaged in self-adhesive label printing across the country, including about 60 or 70 enterprises with a certain scale (annual sales of more than 20million yuan). The annual output of self-adhesive printing is nearly 1billion square meters. The surprising figures show the rapid development of the label industry in China, It is believed that the graphene composite manganese oxide catalyst and the new graphene based high efficiency air cathode will increase the power density of the single battery by 25% (see Figure 1), which will also inject a strong impetus into the future development of Chinese label manufacturers

(author: nubotai China Co., Ltd.)

source: China's packaging industry

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